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Is Valentine's cancelled this year?

22/1/2021

1 Comment

 
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​ 8.53 am   Sitting at my desk, I'm feeling anxious. Been working on a Valentine's campaign for a client most of the week without much success. Trying to place some luxury lingerie in Valentine's Gift Guides but am met with stony silence. Except for the offer of a paid for advertorial. Seek advice and solace from my PR community group and send out an SOS cry for help.

9.10 am At least I can still smell and taste my coffee. While sipping it I scan the news. A headline makes me sit up with a jolt -  Seeing Red - sore, itchy eyes can be early coronavirus warning sign. Oh no! Noticed my eyes have been quite red lately. Is that it? Have I caught it? or maybe have just been staring at my screen too long waiting for a positive response from a journalist. Just one, a single one?

10.01 am Careful what you wish for. A reply from an editor pops into my inbox. These are lovely, but sorry, we don't promote sexy items. OMG! Maybe my press release is too racy? Are the images too daring? Tweak it for the nth time. Thought I'd been very careful to strike the right balance, giving it a sexy but tasteful tone. Surely it's appropriate for Valentine's Day?

11.06 am   Lost amongst all those frilly knickers, lacy bras and silky pants, I completely forget client A is on shopping channel. Though I see invoice of all products sold on air the same day, I usually watch her and send a congratulatory message after the show. 
Not possible today though. Partner works from living room and is in a strictly confidential conference call. Works on a specially encrypted laptop issued by a top governmental department.
That's the nearest I'll ever get to being a Bond girl, I guess.
​And he's particularly grumpy today.

11.35 am Some replies to my SOS post start flooding in. Have I not realised no interest in Valentine's this year? that living with your partner 24/7 during lockdown has led to a sexual recession? That unsexy is the new sexy this year?​



Plain, no-nonsense, comfort whities are in, while sexy lingerie is so last year! I'm told.

​




That sounds pants to me but am grateful for the input. It also gives me an idea.

12.30 pm  Change
 press release with a different angle aimed at features editors this time. Our sex life might have taken a nosedive, but give it a boost on Valentine's Day with seductive lingerie, I suggest. Or if single, self-gift these gorgeous undies to make you feel empowered through sex appeal?
Spend most of the afternoon mailing feature desks.

3.02 pm Must give myself a break from knickers and pants and embark on my daily online course of social media marketing. But five minutes into hearing all about SEO, Cost Per Click, backlinks and such like, an email pops into my inbox. At last it's from the fashion editor of a high circulation national paper. Yesss! Can I send some still life cut out images? Immediately email client to ask for these. She doesn't know what they are, so I send her some sample images.  

3.40 pm Get a request from editor of an online magazine for free samples to review before inclusion in her Valentines Gift Guide. What? Maybe a silk sleeping mask from the accessories collection? No, the request is for a silk nightdress. Knickers to that!
But desperate times call for desperate measures, so email client with some trepidation. To my surprise she agrees. But no news on the much needed cut out images. No point getting my knickers in a twist just yet, I guess.   

5.35 pm. Realise I haven't been out for two days and done no exercise at all. It's now dark and raining. Leave it for tomorrow. 

6 pm Time to watch the news. As a news junkie, I've had to rein in my lockdown addiction. Though Mr Grumpy and I are of opposite political persuasion, we usually get on by  teasing each other and laughing about our differences. But tonight the news isn't much in alignment with his political leanings. He gets even grumpier. A glass of wine would be so nice! But we're on the 3/4 diet to fight against expanding lockdown waistlines, and today it's one of the fasting days. Only 500 calories allowed. So supper is a meagre affair.

8.35 pm I'd planned to dye my hair as hairdresser's been closed for weeks. But then I remember  last time I did that during first lockdown, it had taken me five and a half hours! Then hairstylist charged me double to fix the colour as I'd made such a mess of it.
Leave it for tomorrow. Watch Call My Agent on Netflix instead  

11.10 pm  Am so hungry that I decide to go to bed early. At least tomorrow I can eat what I like.
Mr. Grumpy has to work late.

11.35 pm Drifting off to sleep. Silky, lacy knickers and bras float in front of my eyes.
Padded bras, balcony bras, bralettes, thongs and pants in ruby red satin, forest green silk..... 

​ Oh yes. And a large plate of yummy spaghetti.          

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Well, tomorrow is another day..... Or is it?
1 Comment

locked up in lockdown

9/6/2020

2 Comments

 
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9.05 am. Two and a half months on and I haven't succumbed to the virus yet. Thank Heavens!

Am late this morning. Had a bad night waking up constantly with weird dreams. One of these involved actress Barbara Windsor. Why poor old Barbara of all people? Hadn't been watching any Carry On films lately!

While getting dressed, realise with horror I have to let my belt out a notch. Stepping on scales with trepidation, my worst fears are confirmed. Put on... more than 2 lb?!! Will have to skip lunch. And maybe dinner too...

Note my Zoom meeting with client has been cancelled. Phew! Am having a bad hair day. Will have to be brave and dye my own hair tonight.

Apply my make-up with care. What do you mean nobody will see me? Have an Amazon delivery today, haven't I?

10.14 am. Having volunteered to do some pro bono work for a charity, it's time to buckle down. After numerous phone calls and emails, eventually got the necessary photos and testimonials a week later to write a press release. Ready to be sent out today.

11.31 am. Interrupted by phone call from girlfriend X.  Another one who's gone bonkers during lockdown, but then who am I to talk?  Convinced she got some unexplained powers to switch on electricity just by entering a room, she's scared in case she sets her house on fire. Can I help? Hmm...am not a psychotherapist nor a fireman, so no. But just talking to her for about 20 minutes is the extent of my assistance and probably all she needed.   

12.16 pm. Ding dong! That must be the Amazon Fresh delivery. Man wearing mask puts down crates of food and bottles of wine on my doorstep. Do I have an ID to show? Really?? Was it my carefully applied make-up that turned back the years? Eerrr..., no, apparently not. Anybody delivered alcohol has to be ID-ed during lockdown, I'm told. 

1.30 pm. Phone call from fashion designer friend and on and off client. Offers to make me a whole collection of fetching face masks to suit different outfits. Yes, please! That cheers me up a little. Also a couple of blackbirds singing outside my window. I never used to hear them before.

2.09 pm. Email pops into my inbox from national paper. They love story in press release and want to do an exclusive on Sunday. Yess! Email charity excitedly. They don't understand exclusives. Try to explain but will have to wait for decision. Aargh! Don't want to miss the opportunity

3.16 pm. Phone call from USA. Company I've been chasing for weeks on behalf of client confirm large payment transfer. Though credit chasing by no means in my usual PR remit, I accepted to do it exceptionally in these cash-strapped times. Not entirely selfless move though as It also means my invoice can be paid now.  

Spend rest of the afternoon on social media and trying my design skills on Canva. Charity still umming and ahing about Sunday paper exclusive. So frustrating. 

6 pm. Stop work to watch the news. Should I have a glass of prosecco? I'll have to dye my roots and do my highlights later, I caution myself.                                
Then I remember I have some ripe homegrown strawberries on my terrace.
That wins the argument. Pop one in my glass of prosecco. Cheers!

6.45 pm.  Time to tackle hair dye and give Netflix a miss. It's not something I've done before.
All done via video. Client in cosmetics who supplied the dye is instructing me how to mix three different products and apply them on roots. Can't really see what I'm doing at the back.

7.30 pm. Time to wash off dye and inspect. Missed out chunks of hair here and there. Do it again

8.56 pm. Ready for the highlights now. Don't need instructions this time - have done my own highlights for years. Products mixed when realise have run out of foil, an absolute must for the procedure! What now?? Shop across the road long closed.
Quick thinking needed. Open fridge door and whip off foil covering a half-eaten shepherd's pie. Necessity is mother of invention as they say.

12.30 am Five and a half hours later hair dyed, streaked and dried at last.
Ready for bed. Dreaming about being locked up in burning house after girlfriend X has switched on the lights in the kitchen. Wake up in panic. Daren't go back to sleep. 

​Well, tomorrow is another day. Or is it?








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    Occasional lighthearted ramblings  from agency director Charlotte Ellis
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